Angie and Crew!
Thanks for allowing us the opportunity to review your digital marketing efforts and offer our professional opinion on how you can improve with the ultimate goal of getting more leads, closing more deals and (of course!) MAKING MORE MONEY in mind. (We will also help you to extract more value from the Houston Real Producers platform and get more back from that investment for as long as you continue to be a member of that publication group.)
Below you will find our report card for your business. Don't be alarmed, this is not going on your permanent record and you don't even have to show your parents! Our grading is based on a "C" being the average of what businesses like your are doing. and F would be nothing and an A would be the level we'd expect you to be at to take full advantage of digital marketing and social media to grow your business.
Just like school, it is not enough to simply attend classes, you can go to every day of classes and still fail! Same thing with social media. You need to apply focused effort and strategy and time management to get good grades!
Our objective is not to take someones job from them at your business, but rather to allow them to do more of the stuff they are best at doing and let us do what we are best at doing. Ideally, you should save be able to save money in employment costs and make money as a result of the results we will help you get.
Let's get started with your audit. Remember, everything we cite below can be fixed and improved greatly with the right set of tools and knowledge. You are in a very good place to begin utilizing social media to your business advantage.!
Digital Marketing Report Card
POSTING FREQUENCY: C-
Posting frequency is better than most; however, ideally, you should post 3x per day on average for maximum ROI.
CONTENT OF POSTS: C+
Most content you have posted is related to the business; however, it is too frequently a self-promotional topic. It would be best if you were using social media as a portal to teach your current and potential customers everything about the business, including tips & tricks, tutorials, Vlogs, profiles, and more. Plus, you aren't engaging on a personal level with your audience. They need to get to know Matt before they do business with him. Think TV anchor. You feel like you know them and feel connected with them, but you may have never met them.
PLATFORMS UTILIZED: C-
Doing Facebook is a good place to start; however, with some extra added effort you could add Instagram and YouTube to the mix. Utilization of YouTube will boost your organic Google search results.
MOBILE FRIENDLY WEBSITE: A
ENGAGEMENT WITH FOLLOWERS: C+
Be sure to follow back and comment back on all interactions across all platforms. Your users want to feel heard; they want to feel important. Don't ignore them! It shows the algorithm you value their time and opinion giving you better positioning. Plus, "likes" make every feel better about themselves. Why not spread the love!
BRAND IDENTITY: D+
Unify the header images across all social platforms, and if possible, your website, too. Don't forget, headers can be made from a video, which is a big plus lately!
CUSTOMER REVIEWS, TESTIMONIALS, AND CASE STUDIES: C+
Only 8 ratings on Facebook and none on Google. The testimonials found on the home page are good, but nowadays people trust reviews more than written testimonials. Testimonials (whenever possible) should be turned into case studies that tell a story -- ideally incorporating video of the person.
GOOGLE MY BUSINESS PROFILE: D
The "Google My Business" profile is missing a majority of its content. Google currently shows the business as CLOSED!!!! (See image.)
AUTHORITY STATUS: C
Authority is lacking due to insufficient content, educational content, backlinks and outbound links.
Here is a screen shot of your Google Business listing
A complete Google business profile looks like this.
Encompass Lending Group/The Matt Brown Team
The Digital Makeover
There are a few fundamental tasks that need to be addressed otherwise, everything we'd like to help you do going forward won't matter.
Rebranding your platforms, your google listing and anything else that needs to have cohesion with your online identity. This entails graphic designing of new headers/banners and installation of them to the appropriate plaftorms. (We will work with you to adhere to any brand policies or guidelines given by your franchise orotherwise.)
We need to make sure you are set up to begin using facebook and facebook pages, linked in business pages as well as Instagram business account, youtube brand channel and the required tools to facilitate the big increase in posting frequency that will happen.
Video intro and outro sequences for using on all future videos. Music, contact info slides to go at the end of certain videos,
Finally, ideally, you need to make an introductory video for your bsuinesss, This is no linger a "good idea" but an essential if you want to have the full attention of the Google algorithm, Google has added a place for this video on your google business listing, along with pics of your business, staff and inside/outside of your office.
Set up a discovery call
This objective is more crafted to suit the specific needs of your businss and budget. We need to have a short phone meeting to identify the biggest pain points for your business and your personal hopes and dreams for what social media can do for you.
281-900-8026 /// Blaine (call or text)
208-403-7687 // Idolina (call or text)
Well, actually before you can start winning you'd need to select your plan of choice and work with us to begin creating the outgoing content your channels will be distributing.